Lawmakers in gambling mecca Nevada are trying to change that. And while this attention to competitive gaming is clearly bringing in younger consumers to the gambling industry, when it comes to local, in-person betting on esports, the framework isn’t quite keeping up with interest. Some online betting platforms are even hosting their own tournaments and hiring content creators to attract esports fans.
Esports has been drawing increasing attention from popular online gambling platforms, including Pinnacle, Betway, Luckbox, and DraftKings, which became the official betting partner for esports lifestyle brand FaZe Clan earlier this year.